Apollo.io vs Clay
A neutral comparison of Apollo.io and Clay — what each does, what they cost, and who each is for.
competitive-intel/competitors.csv (verified 2026-08-14)
Apollo.io vs Clay
Apollo.io: AI sales platform combining a large B2B contact database, engagement sequences, dialer and AI Assistant; free tier, used by 600K+ companies.
Clay: AI GTM data platform: unify first/third-party data, 200+ provider marketplace, enrichment, signals/intent, AI workflow builder for outbound.
At a glance
| Apollo.io | Clay | |
|---|---|---|
| Category | AI_LEAD_GENERATION | AI_LEAD_GENERATION |
| Pricing | Free plan; paid from ~$49/user/mo; custom enterprise | From ~$54/mo (usage/credit-based; tiers to ~$446/mo) |
| Best for | Founders, startups, SMBs and enterprise sales teams | Growth, SDR and RevOps teams at startups through enterprises |
| Differentiator | Free-tier data + engagement + AI in one stack; 600K+ companies and a replace-five-tools pitch. | The go-to AI GTM data layer with best-in-class enrichment and a powerful agentic workflow builder. |
What Apollo.io does
B2B database & search; enrichment; email/LinkedIn/call sequences; AI Assistant & AI research; Apollo MCP; workflow automation; Chrome extension; free plan
What Clay does
Audiences, 200+ data providers, signals and intent, AI agent workflows, enrichment, list building, outreach automation, Chrome extension.
How to choose
Choose Apollo.io if: Founders, startups, SMBs and enterprise sales teams.
Choose Clay if: Growth, SDR and RevOps teams at startups through enterprises.