Collision vs Clay: The Honest Comparison
Collision vs Clay — pricing, capabilities and who each is for. The deciding question isn't features; it's whether you want a point product or the full growth loop.
competitive-intel/competitors.csv (verified 2026-08-14)
Collision vs Clay
AI GTM data platform: unify first/third-party data, 200+ provider marketplace, enrichment, signals/intent, AI workflow builder for outbound.
Collision is positioned as the AI you hire to run growth — one intelligence that researches, plans, writes, distributes and learns across LinkedIn, X, SEO, AI search, email and outbound, with approval gates on every action.
Capability comparison
| Capability | Collision | Clay |
|---|---|---|
| AI SEO | Yes | No |
| GEO / AI search | Yes | No |
| Content | Yes | No |
| Social | Yes | No |
| Outbound / email | Yes | Yes |
| Lead generation | Yes | No |
| One memory across surfaces | Yes | Varies |
| Human approval on every action | Yes | Varies |
Where Clay genuinely wins
Clay is the default AI lead-gen/data platform with unmatched enrichment and community mindshare.
Where Collision genuinely wins
Collision delivers strategy and execution across channels; Clay is a data/workflow system requiring assembly. assessment.
Pricing reality
- Clay: From ~$54/mo (usage/credit-based; tiers to ~$446/mo) (Usage-based)
- Collision: Launch $500–1,000/mo · Growth $2,000–6,000/mo · Scale $8,000–15,000/mo
Pricing verified 2026-08-14.
How to decide
Choose Clay if their scope matches your motion and you're happy with the capabilities above. Choose Collision if you want the whole growth loop — including the parts Clay doesn't cover — under one intelligence with one memory.