Entity SEO
Optimizing how search engines and AI systems understand who you are, what you do and how you relate to your category.
Entity SEO
Optimizing how search engines and AI systems understand who you are, what you do and how you relate to your category.
Why it matters
Search is shifting from ten blue links to AI-synthesized answers. Understanding this term is part of staying visible in both.
Common mistakes
- Treating it as a hack instead of building real, cite-worthy information
- Chasing volume over accuracy
- Ignoring the underlying search infrastructure it depends on