AI Digital Workers

AI agents sold as employees that own a role end-to-end, like an SDR or growth marketer.

AI Digital Workers

AI agents sold as employees that own a role end-to-end, like an SDR or growth marketer.

Why it matters

Search is shifting from ten blue links to AI-synthesized answers. Understanding this term is part of staying visible in both.

Common mistakes

  • Treating it as a hack instead of building real, cite-worthy information
  • Chasing volume over accuracy
  • Ignoring the underlying search infrastructure it depends on