Content Cluster
A pillar page plus supporting pages that cover one topic comprehensively and link to each other.
Content Cluster
A pillar page plus supporting pages that cover one topic comprehensively and link to each other.
Why it matters
Search is shifting from ten blue links to AI-synthesized answers. Understanding this term is part of staying visible in both.
Common mistakes
- Treating it as a hack instead of building real, cite-worthy information
- Chasing volume over accuracy
- Ignoring the underlying search infrastructure it depends on