Answer Engine Optimization (AEO)
Making your content the quoted answer in AI search engines like ChatGPT, Perplexity and Google AI Overviews.
Answer Engine Optimization (AEO)
Making your content the quoted answer in AI search engines like ChatGPT, Perplexity and Google AI Overviews.
Why it matters
Search is shifting from ten blue links to AI-synthesized answers. Understanding this term is part of staying visible in both.
Common mistakes
- Treating it as a hack instead of building real, cite-worthy information
- Chasing volume over accuracy
- Ignoring the underlying search infrastructure it depends on